Zune-to-Zune sharing is of limited value with its three play max on shared songs but it is a good way to discover new music (and kind of fun).  It seems like something music labels would drool about:  people who love the music so much that they actively recommend it to their friends.  Zune-to-Zune sharing with its three play limit seems like a perfect fit.

And yet Sony and Universal Music are refusing to allow a whole bunch of their artists’ work from being shared Zune to Zune.  They keep digging their own graves and yet they just don’t seem to get it.