This is just crazy.  This guy is auctioning off his name.  No, not giving someone the right to use his name.  He’s selling the right to give HIM a NEW name.

For $250,000 Stan offers a buy it now price that lets anyone with enough cash bypass the auction and win his name outright. In order to guarantee that the winner gets the most bang for his or her buck, Stan plans to break a Guinness World Record (he’s no yet sure which but is soliciting ideas), so the winner’s name is printed in news stories and in the world record book itself as a result.

He is going to keep the new name legally for one year.  You gotta give him credit for being creative, even if the idea is a bit oddball.